MINERAL - GOOGLE X

Mineral is a new GoogleX graduate AgTech company using big data and machine learning tools to help humanity feed the world while saving the planet.

PROBLEM

Mineral, a moonshot startup from Google X, was looking to establish itself as an independent company and make its initial mark in the market. Their goal was to launch a website to communicate their business offerings to the public and generate leads that could lead to potential partnerships.

My Contribution

UX Design

UI Design

Content strategy

Product offering nomeclature

APPROACH

I interviewed internal stakeholders, including engineers, researchers, and AI experts, to understand the problem space. This helped me clearly define their product offerings and understand user needs.

Additionally, a competitive audit was conducted, which allowed me to identify clear and distinctive value propositions, enabling the company to increase its lead generation rate effectively.

Methods

Brand auditing

Product auditing

Product positioning

Internal stakeholder interviews

Ideal customer lead generation funnel.

I collaborated with the sales team to generate ideal customer profiles (ICPs) and devise possible high-level routes to a lead gen capture form.

After gaining a clearer picture of the ICP and their expectations when interacting with the website, I designed the site's navigation structure as well as a component map for each page outlining the page content hierarchy.

Wireframes

Once the site's information architecture was established and the comments were identified, I designed the wireframes and outlined technical requirements.

Transitioning from wireframes to UI design presented significant challenges. Collaborating with engineering, PMs, and design leadership to finalize technical requirements necessitated a deep understanding of our go-to tech stack for websites. It also involved convincing engineers to push boundaries and go beyond their current knowledge.

UI Design

After addressing content and technical constraints, I designed the UI for Minerals website. Defining components based on post-types was crucial for a content management-based website.