Capitolis

A financial technology company that unlocks capital constraints to enable greater access to more diversified capital and investment opportunities.

OBJECTIVE

Design a web experience for Capitolis that speaks to fractional reserve institutions. More importantly, we aimed to highlight their service offerings that reflect the needs of specified buyer profiles in the financial sector.

My Contribution

UX Design

UI Design

Brainstorming

Interviews

APPROACH

We examined competitor websites to identify successful strategies in the market and to pinpoint opportunities to showcase Capitolis' competitive advantages. Additionally, we conducted interviews with current clients to gain valuable insights into their needs, preferences, and expectations. This enabled us to comprehend their perspective and develop a user experience that would appeal to our target audience.

Methods

Brand auditing

Product auditing

Product positioning

Internal stakeholder interviews

User interviews

User testing (A/B)

Initial Research

Engagement data highlighted areas of interest for content development purposes. This data, paired with interviews, supported the product marketing strategy. 

After gathering enough data, I designed the site's navigation and page structure using site map diagrams and wireframes.

I used the site map and wireframes to create an effective information architecture that delivers the right information to the user at the right moment. These artifacts were crucial for gaining buy-in from stakeholders.

UI Design 

Design and maintain style libraries and design systems in Figma for team access and dev team production.